ReportingReporting
The GSC Metrics I Put on a Board Slide (and Which I Ignore)
A reporting pack that survives CFO scrutiny—clicks, non-brand share, landing page cohorts, and pipeline proxies from GA4.
Feb 10, 2026 · 10 min read
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SEO insights from the field
Notes for in-house marketers, founders, and growth leads working on eCommerce, publishing, SaaS, local services & B2B—updated as I ship audits and migrations.
