SEO Tech Developer · Armenia · Remote / Global
Hrayr Shahnazaryan
I fix crawl, rendering, and measurement problems—then ship the roadmap myself or pair with your engineers. Strategy, implementation, and reporting in one seat, not an agency hand-off.
- 5+ years in SEO & build
- Accepting new clients · Remote worldwide
- Remote · GMT+4 (AFT)
Background
Why I work this way
Before SEO, I spent six years in financial banking—starting as a loan officer and advancing to the business-loan approval committee. At the same time I worked in B2B sales and support. That foundation taught me to assess risk, build a clear case with evidence, and communicate with people who expect numbers—not buzzwords.
When COVID-19 changed how we work, I looked for a career I could pursue on-site or fully remote. SEO stood out as the most interesting path. From 2020 I taught myself—no courses or mentors at first—and practiced by delivering free technical SEO audits to more than 25 websites while I was still learning.
During that period I completed training with Loopex Digital, a marketing agency that showed me how to plan engagements, run a structured workflow, and use hundreds of SEO tools in production. In 2021 I joined IQSoft—a software development company, not an agency—where my professional SEO career began: technical audits, content programs, and organic growth on software products at scale.
Since then I've worked at Logix Software and Andava Digital, and today I operate independently with founders, marketing leads, and product teams who need one person accountable for crawl fixes, shipped templates, corrected tracking, and proof in GSC and GA4—not a strategy deck that sits in a drive.
Engagements
How teams typically work with me
Audit & roadmap
1–3 weeksForensic crawl, GSC/GA4 review, competitive SERP mapping, and a prioritized backlog scored by impact vs. effort—with owners tagged (you vs. me).
→ Best when you need direction before committing to a retainer or rebuild.
Fractional SEO Tech Developer
Monthly retainerOngoing technical SEO, content briefs, analytics hygiene, and release QA—same rhythm as an in-house lead without full-time headcount.
→ Best for SaaS, local multi-location, or teams between hires.
Build & migration
Project-basedNew site development or replatforming with SEO architecture, schema, performance budget, redirect maps, and post-launch monitoring.
→ Best when the site is the product—launch or migration is the milestone.
Capabilities
What I deliver
Technical SEO
- Crawl & indexation audits
- JavaScript / SPA rendering
- Core Web Vitals & performance
- Schema & structured data
- Migrations & redirect QA
Content & architecture
- Keyword mapping & clusters
- Content briefs & on-page SEO
- Local & multilanguage SEO
- Internal linking systems
- E-E-A-T & YMYL programs
Build & CMS
- WordPress, Shopify, Webflow, Wix
- PHP, Laravel, Next.js, Angular, React
- Template & component SEO
- Launch & crawl QA
Analytics & reporting
- GA4 & GTM setup
- Conversion event mapping
- Looker Studio dashboards
- GSC monitoring & alerts
Career
Where I've built expertise
2022–present
SEO Tech Developer · Independent · Freelance
Remote engagements for SaaS, travel, construction, iGaming affiliate, local services, and eCommerce—audits, rebuilds, migrations, and fractional digital leadership with GSC/GA4 proof.
Marketing agency
SEO Specialist · Andava Digital
Three U.S. enterprise accounts on custom CMS and WordPress (24K–36K+ URLs): technical audits, content clustering, Pitchbox/HARO link programs, and GA4 reporting.
Software company
SEO & development · Logix Software
Technical SEO and implementation on custom stacks—partnering with product and engineering on crawl, rendering, and release QA.
2021–2022
SEO Specialist · IQSoft
Software development company—organic growth for iGaming and SaaS products: indexation, JavaScript rendering audits, and compliance-aware content architecture.
2020–2021
Technical audits & learning · Self-directed SEO practice
Self-taught SEO with no formal mentors; delivered free technical audits to 25+ websites. Completed Loopex Digital training on workflow planning, tooling, and production SEO process.
6 years
Loan officer → business loan approval committee · Financial banking
Commercial lending from front-line origination through committee approval for business loans—parallel B2B sales and support experience that still shapes how I scope work and report to leadership.
Selected work
Outcomes with published metrics
Industries
Verticals I know
SaaS & B2B
Angular/Next.js indexing, product-led content, pipeline reporting.
Local & home services
Map Pack, GBP, city pages, lead tracking for U.S. contractors.
Travel & tours
Multilingual sites, seasonal launches, Gulf and regional SEO.
Construction & commercial
High-ticket local, subdomain consolidation, form attribution.
iGaming & affiliate
Compliance-aware architecture, scale content, presell landers.
eCommerce & ASO
International SEO, app store optimization, competitive markets.
Credentials
Certifications
- HubSpot: Inbound Marketing & SEO
- SEMrush: SEO Toolkit & Technical SEO
- Moz: Senior SEO Certification
- SEMrush: Master Your Brand Voice
- Loopex: Complete SEO Training
- SEMrush: Mastering YouTube Search Trends & SEO Strategies
- Stamina: Sales for Growth
- SEMrush: Navigating On-Page & Technical SEO
- SEMrush SEO Crush Course
- FBCD: Financial & Non-Financial Analyses
- SEMrush: How to Boost Lead Generation with SEO
- SEMrush for SEO: How Data Helps Businesses Grow
- SEMrush Certificate
Hands-on, not hand-offs
I implement, document, and QA—briefs your dev team can ship, or I ship directly on CMS and custom stacks.
Evidence over opinions
Roadmaps tied to Google Search Console, GA4, and crawl data—not generic best-practice slide decks.
One partner, full stack
Strategy, technical SEO, content architecture, analytics, and launch QA in one engagement—no agency layers.
Tell me about your site and goals
- 20 min intro
- No obligation
- You keep your data