SaaSCase study · SaaS
IQsoft LLC: Full SEO on Angular CSR · Specialist to Manager
I grew from SEO specialist to SEO manager at IQsoft LLC—one of the strongest engineering cultures I have worked with in Armenia. I produced per-page documentation covering SEO optimization, design improvements, and content targeting; partnered with designers on UX and creative; helped architect an Angular CSR platform feature set for full-funnel SEO; and delivered custom Schema.org markup for the main website with implementation specs for developers. A flagship multilingual site received truly localized content per language. Narine Zakharyan, business executive, led stakeholder alignment on the program. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
CSR
Angular · full SEO platform scope
↑
SEO Specialist → Manager
ML
Multilingual · localized per language
Custom
Schema.org · main website
Per-page
SEO & design documentation
Cross
UX · graphics · engineering
IQsoft
In-house product & corporate SEO
GSC & GA4 metrics where client permitted
Challenge
- Angular CSR stack with no credible SEO story for prospects evaluating the platform
- Multilingual site at risk of duplicate, non-localized templates across language markets
- Design and engineering shipping pages without shared SEO acceptance criteria
- Corporate website missing business-specific structured data for rich results
- External agencies declaring CSR SEO impossible—internal team needed a proven playbook
- Growing scope requiring manager-level coordination across specialists, designers, and devs
Strategy
Embed SEO in the product lifecycle: page-level briefs designers and writers can execute, a CSR platform roadmap engineers can ship in sprints, and schema developers can paste into production. Elevate from individual contributor work to manager cadence—priorities, reviews, and cross-functional sign-off—so SEO is a platform capability, not a post-launch patch.
Execution
Cross-functional delivery · pages & creative
- Partnered with UI/UX and graphic designers—SEO requirements in Figma-ready language, not last-minute meta tags
- Authored per-page documentation: target queries, on-page SEO checklist, design improvement notes, and content targeting by funnel stage
- Multilingual property—localized copy and SEO elements per language market, not mirror translations
Angular CSR platform · product SEO
- Helped define platform capabilities so customers could run full SEO on CSR-only Angular—meta, crawl signals, and templates product teams could configure
- Worked with engineering on adoption paths, QA checks, and release notes when SEO modules shipped
- Bridged “impossible” narratives from outside vendors with internal proofs on staging and production URLs
Corporate site · structured data
- Researched entity and service markup aligned to IQsoft’s business model
- Built custom JSON-LD schema packages and handoff documentation for developers to implement on the main website
SEO management · team & stakeholders
- Progressed from SEO specialist to SEO manager—backlog ownership, cross-team standups, and quality bar for deliverables
- Aligned with Narine Zakharyan (business executive) on priorities, resourcing, and client-facing SEO commitments
Results
IQsoft is where I learned that great SEO in Armenia sits next to great engineering—not instead of it. The team ships serious Angular product work; my role was to make organic discovery a first-class platform feature on CSR, document how every marketing and product page should read to humans and crawlers, and localize at least one multilingual property the right way. Custom schema on the corporate site gave developers copy-paste clarity instead of ambiguous “add SEO.” Moving into management meant less solo auditing and more enabling designers, writers, and engineers with specs they could ship without me in every PR. Narine Zakharyan kept business priorities honest; her feedback reflects what leadership valued: SEO coverage others said CSR could not support.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
Technical SEO AuditOn-Page OptimizationMultilanguage Website SEO OptimizationUI/UX DesignNew Website DevelopmentGenerative Engine Optimization (GEO)Organic Growth Roadmaps & SEO ArchitectureCustom SEO Tooling & Admin Panels
Deliverables
- Per-page SEO, design & content-targeting documentation
- Multilingual localization SEO playbook (per-language)
- Angular CSR platform SEO requirements & release criteria
- Custom Schema.org markup pack (corporate website)
- Developer implementation guides for schema & on-page modules
- Cross-functional review cadence (UX, design, engineering)
- SEO manager backlog & prioritization framework
Tools used
Custom CMS · Angular-basedAngularGoogle Tag ManagerGA4GSCSchema.orgVibe coding (AI-assisted)FigmaJiraScreaming FrogAhrefs
“Thank you, Hrayr—for incredible work. You helped us cover SEO on a CSR Angular website and platform when others told us it was not possible.”
