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Hrayr Shahnazaryan
Generative Engine Optimization (GEO)SEO & Technical
SEO & TechnicalIndependent SEO Tech Developer

Generative Engine Optimization for the LLM era

I apply GEO practices—clear entity signals, authoritative sourcing, structured data, and monitorable brand queries—while staying honest about evolving platforms and no guaranteed citations. Related reading: GEO Optimization: Generative Engine Optimization. Related reading: AI SEO: Workflows, Tools, and Quality Guardrails. For reference, see HubSpot’s SEO marketing guide. For reference, see Google Search Central documentation.

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • Brands referenced incorrectly in AI answers

  • Publishers building topical authority

  • Teams complementing classic SEO with GEO experiments

Service scope

What you receive

  • Entity and brand knowledge audit
  • Content patterns LLMs tend to cite (documented hypotheses)
  • robots.txt and indexing policy review for AI crawlers
  • Measurement framework (brand mention tracking, referral logs)
  • Quarterly experiment backlog

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss Generative Engine Optimization (GEO)

  • 20 min intro
  • No obligation
  • You keep your data