UI/UX Design From Wireframes to Interactive Demo

Business and Product Discovery

I begin by reviewing:

• Business model
• Products or services
• Target users
• Markets
• Languages
• Competitors
• Brand
• Existing website or platform
• Business objectives
• Conversion actions
• Technical constraints
• Internal team
• Timeline

Stakeholder Requirements

I collect requirements from relevant stakeholders such as: This helps identify conflicting priorities before design begins.

• Founder
• Marketing team
• Sales team
• Product manager
• Developers
• Customer support
• Operations
• Existing customers

Existing Website or Product Audit

For redesign projects, I review:

• Navigation
• Page architecture
• Content hierarchy
• Visual consistency
• Mobile behaviour
• Forms
• Conversion paths
• Accessibility
• Performance limitations
• Analytics
• User feedback
• Technical constraints

Competitor UX Analysis

I compare relevant competitors by: The objective is to understand market expectations without copying competitor designs.

• Website structure
• Navigation
• Page layouts
• Calls to action
• Forms
• Product presentation
• Mobile experience
• Trust elements
• Visual style
• User journeys
• Weaknesses
• Missing opportunities

Audience Definition

I define the main user groups according to:

• Goals
• Needs
• Experience
• Devices
• Geography
• Language
• Buying stage
• Technical knowledge
• Accessibility needs

User Personas

Where useful, I prepare lightweight or detailed user personas containing: Personas are based on available evidence and reasonable project assumptions.

• User type
• Primary goal
• Main problems
• Motivations
• Objections
• Preferred device
• Expected information
• Important actions
• Potential barriers

User Journey Mapping

I map how users move from discovery to their intended action. A journey may include:

• Discover the website or product
• Understand the offer
• Explore options
• Compare information
• Build trust
• Complete a form, booking, purchase, or registration
• Receive confirmation
• Return for future actions

Information Architecture

I organize content and functionality into a logical hierarchy. This may include:

• Main navigation
• Secondary navigation
• Services
• Products
• Categories
• Locations
• Resources
• Account areas
• Settings
• Support
• Legal information

Sitemap Design

I create a visual or documented sitemap showing:

• Main sections
• Child pages
• Page relationships
• Navigation levels
• Conversion pages
• Content hubs
• User-specific areas

User Flow Design

I design flows for actions such as:

• Contact
• Quote request
• Booking
• Registration
• Login
• Checkout
• Product selection
• Service selection
• Search
• Filtering
• Account management
• Subscription
• Application submission

Task Flow Design

A task flow documents the specific steps required to complete one action. For example:

• Select a service
• Choose a package
• Enter contact information
• Choose a date
• Confirm details
• Submit
• Receive confirmation

Content Hierarchy

I define which information should appear:

• First
• Above the fold
• Before the CTA
• Inside supporting sections
• In FAQs
• In comparison areas
• Near forms
• Near pricing
• Near trust elements

Low-Fidelity Wireframes

Low-fidelity wireframes focus on: They allow rapid changes before visual design begins.

• Page sections
• Content priority
• Navigation
• Component placement
• Actions
• User flow
• Mobile structure

Mid-Fidelity Wireframes

Mid-fidelity wireframes may include:

• More accurate spacing
• Early typography
• Component patterns
• Form fields
• Image placement
• Responsive behaviour
• Interaction notes

Homepage Wireframe

The homepage wireframe may contain:

• Main positioning
• Value proposition
• Audience
• Services or products
• Benefits
• Trust
• Process
• Case studies
• Resources
• Calls to action

Service and Product Wireframes

I create structures for:

• Service pages
• Product pages
• Category pages
• Solution pages
• Industry pages
• Location pages
• Comparison pages

Landing Page Wireframes

Landing-page wireframes may be created for:

• PPC
• Social campaigns
• Email
• Product launches
• Events
• Lead magnets
• Local campaigns
• Special offers

Ecommerce Wireframes

Ecommerce UX may cover:

• Product listing
• Product details
• Search
• Filters
• Product variants
• Cart
• Checkout
• Account
• Order confirmation
• Returns
• Wishlist

Dashboard Wireframes

Dashboard design may include:

• Navigation
• Overview
• KPIs
• Tables
• Charts
• Filters
• Search
• User settings
• Notifications
• Reports
• Forms
• Actions
• Empty states

Admin Panel Wireframes

I can design administration interfaces for:

• Content
• Users
• Orders
• Leads
• Products
• Bookings
• Reports
• Settings
• Imports
• Approvals
• Notifications
• Logs

Mobile-First Wireframes

Where mobile usage is important, I begin with:

• Mobile navigation
• Touch targets
• Form layout
• Content priority
• Sticky actions
• Mobile tables
• Filters
• Menus
• Bottom navigation

High-Fidelity Figma Design

After the structure is approved, I create polished layouts including:

• Typography
• Colours
• Spacing
• Images
• Components
• Icons
• Buttons
• Forms
• Cards
• Navigation
• Visual hierarchy
• Responsive states

Visual Direction

I define a design direction based on: Possible directions may include:

• Brand
• Audience
• Industry
• Product
• Trust requirements
• Content
• Competitive environment
• Desired emotional response
• Minimal
• Professional
• Editorial
• Technical
• Modern
• Warm
• Premium
• Playful
• Corporate
• Data-focused

Moodboard and Style Exploration

Where appropriate, I prepare references for:

• Colours
• Typography
• Photography
• Illustrations
• Icons
• Layouts
• Shapes
• Spacing
• Interaction style

Typography System

I define:

• Primary font
• Secondary font
• Heading levels
• Body text
• Labels
• Buttons
• Captions
• Line heights
• Font weights
• Responsive scaling

Colour System

I define colours for:

• Brand
• Backgrounds
• Text
• Borders
• Links
• Buttons
• Success
• Warning
• Error
• Information
• Disabled states
• Focus states

Spacing and Layout System

I create reusable rules for:

• Page width
• Containers
• Columns
• Margins
• Padding
• Section spacing
• Component gaps
• Responsive breakpoints

Grid System

The design may use:

• Desktop grid
• Tablet grid
• Mobile grid
• Column structure
• Gutter rules
• Maximum content width
• Alignment principles

UI Component Design

Components may include:

• Buttons
• Inputs
• Selectors
• Checkboxes
• Radio buttons
• Cards
• Tables
• Tabs
• Accordions
• Tooltips
• Modals
• Alerts
• Pagination
• Breadcrumbs
• Navigation
• Filters

Component States

I design states such as:

• Default
• Hover
• Focus
• Active
• Selected
• Disabled
• Loading
• Success
• Warning
• Error
• Empty
• Expanded
• Collapsed

Form UX Design

I design forms around:

• Field order
• Required information
• Labels
• Help text
• Validation
• Errors
• Mobile input
• Progress
• Confirmation
• Privacy
• Conversion tracking requirements

Multi-Step Form Design

Multi-step forms may include:

• Progress indicator
• Step titles
• Saved information
• Previous and next actions
• Validation
• Summary
• Confirmation
• Recovery after interruption

Search and Filter UX

I can design:

• Search input
• Suggestions
• Recent searches
• Filters
• Sorting
• Applied filters
• Empty results
• No-result guidance
• Mobile filter drawer
• Pagination
• Infinite scroll where appropriate

Navigation Design

Navigation may include:

• Header menu
• Mega menu
• Mobile menu
• Sidebar
• Breadcrumbs
• Footer navigation
• Dashboard navigation
• Tabs
• Anchor navigation

Responsive Design

I create responsive versions for: The design accounts for:

• Large desktop
• Desktop
• Laptop
• Tablet
• Mobile
• Content reflow
• Navigation changes
• Touch interaction
• Image cropping
• Form layout
• Table behaviour
• Sticky elements

Mobile Interaction Design

Mobile UX may include:

• Thumb-friendly actions
• Bottom navigation
• Sticky CTA
• Swipe behaviour
• Collapsible sections
• Mobile filters
• Full-screen menus
• Compact forms
• Touch feedback

Accessibility Planning

I consider: Final accessibility compliance also depends on development and content implementation.

• Colour contrast
• Text size
• Focus states
• Keyboard navigation
• Form labels
• Error messages
• Touch-target size
• Heading hierarchy
• Motion sensitivity
• Screen-reader structure
• Alternative text requirements

Content Accessibility

I review whether content is:

• Clearly structured
• Easy to scan
• Understandable
• Consistent
• Free from unnecessary jargon
• Supported by labels
• Presented with descriptive links
• Usable without relying only on colour

Design for Localization

For multilingual interfaces, I account for:

• Longer text
• Shorter text
• Different scripts
• Right-to-left layouts where relevant
• Local date formats
• Local currency
• Local phone formats
• Regional imagery
• Translation controls
• Language switching

Empty States

I design states for situations such as: Empty states should explain what happened and what the user can do next.

• No orders
• No results
• No reports
• No saved items
• No notifications
• No content
• No team members

Loading States

I design:

• Skeletons
• Spinners
• Progress bars
• Upload progress
• Form submission states
• Page loading
• Data refresh
• Button loading

Error States

I design clear responses for:

• Invalid fields
• Failed payment
• Failed upload
• Connection problems
• Permission errors
• Empty required fields
• Server errors
• Expired sessions
• Missing pages

Success and Confirmation States

I create states for:

• Form success
• Booking confirmation
• Purchase confirmation
• Account creation
• Saved changes
• File upload
• Message sent
• Subscription confirmed

Interaction Design

I define how users interact with:

• Buttons
• Menus
• Modals
• Forms
• Drag-and-drop
• Tabs
• Accordions
• Filters
• Charts
• Tables
• Carousels
• Notifications

Microinteraction Design

Microinteractions may include: Motion should support understanding rather than delay the user.

• Button feedback
• Form validation
• Loading indicators
• Progress
• Selection feedback
• Notification states
• Success animations
• Menu transitions

Figma Component Library

I create reusable Figma components for:

• Buttons
• Inputs
• Cards
• Navigation
• Forms
• Tables
• Modals
• Alerts
• Layouts
• Product elements
• Dashboard elements

Figma Variants

Variants may cover:

• Size
• State
• Theme
• Type
• Icon placement
• Responsive behaviour
• Active and inactive states

Figma Auto Layout

I use Auto Layout where appropriate to improve:

• Component flexibility
• Content resizing
• Responsive simulation
• Spacing consistency
• Developer understanding
• Localization readiness

Design Tokens

Where suitable, I define tokens for: These can support consistency between Figma and frontend development.

• Colours
• Typography
• Spacing
• Radius
• Borders
• Shadows
• Component sizes
• Motion

Design System

A design system may include:

• Foundations
• Components
• Patterns
• Page templates
• Content rules
• Accessibility guidance
• Responsive rules
• Usage examples
• Naming conventions
• Versioning

Interactive Figma Prototype

I connect screens and interactions to simulate:

• Navigation
• Menus
• Forms
• Product journeys
• Checkout
• Booking
• Account flow
• Dashboard actions
• Mobile interactions

Prototype Transitions

Transitions may include: Transitions are selected according to usability rather than decoration alone.

• Instant
• Dissolve
• Slide
• Smart animation
• Overlay
• Scroll behaviour
• Fixed components

Prototype Testing Path

I create defined testing paths such as:

• Find and book a service
• Register an account
• Purchase a product
• Submit an application
• Filter and compare results
• Create a report
• Change account settings

Usability Testing Plan

A usability test may define:

• Participant profile
• Task
• Starting point
• Success criteria
• Observation questions
• Completion rate
• Time
• Errors
• Feedback
• Recommended changes

Stakeholder Prototype Review

The interactive prototype can be reviewed with: Feedback is documented and prioritized.

• Founder
• Client
• Product team
• Developers
• Sales
• Marketing
• Investors
• Customers

Design Revision Cycles

Revisions may address: The number of included revision cycles should be defined in the project agreement.

• Structure
• Content
• Visual direction
• Components
• Flow
• Mobile layout
• Accessibility
• Development feasibility
• Stakeholder feedback

Developer Handoff

I prepare the design for implementation with:

• Organized files
• Named layers
• Components
• Variants
• Styles
• Tokens
• Responsive screens
• States
• Interaction notes
• Exportable assets
• Measurements
• Content

Development Specifications

Specifications may include:

• Breakpoints
• Container widths
• Component behaviour
• Validation rules
• Hover and focus states
• Empty states
• Loading states
• Error states
• Mobile behaviour
• Animation requirements
• Accessibility expectations

Asset Preparation

I prepare or identify: Final licensing and ownership should be confirmed for third-party assets.

• Icons
• Logos
• Images
• Illustrations
• Backgrounds
• SVG files
• Social preview assets
• Favicons
• App icons

Content Handoff

I identify final or placeholder content for:

• Headings
• Paragraphs
• Buttons
• Forms
• Labels
• Tooltips
• Error messages
• Empty states
• Notifications
• Tables

SEO and Content Coordination

For websites, I coordinate design with: A visually minimal design should not remove content users and search engines need.

• H1 and heading hierarchy
• Search-intent content
• Internal links
• Breadcrumbs
• Metadata requirements
• Structured content
• Long-form pages
• FAQs
• Conversion sections

Performance-Aware Design

I consider performance implications involving:

• Hero images
• Video backgrounds
• Fonts
• Animations
• Large carousels
• Complex components
• Third-party widgets
• Page builders
• Mobile data usage

Development Feasibility Review

Before final approval, I review the proposed design against:

• Framework
• CMS
• Page builder
• Backend
• APIs
• Hosting
• Budget
• Timeline
• Browser support
• Content-management requirements

Coded Demo Architecture

Where a coded demo is included, I define:

• Framework
• Routes
• Components
• Styling
• Sample data
• Demonstration interactions
• Hosting
• Deployment
• Included functionality
• Excluded production functionality

HTML, CSS and JavaScript Demo

A lightweight demonstration may use:

• HTML
• CSS
• JavaScript
• Responsive layouts
• Sample forms
• Demonstration interactions

React or Next.js Demo

A more advanced demo may use:

• React
• Next.js
• TypeScript
• Tailwind CSS
• Reusable components
• Mock data
• Demonstration routing
• Responsive interactions

WordPress Demo

A WordPress demonstration may use: This can be coordinated with [WordPress Website Development](/services/wordpress-website-creation).

• Gutenberg
• Elementor
• WPBakery
• Custom templates
• Custom theme components
• Sample content

Demo Hosting and Deployment

The demo may be deployed through:

• Vercel
• Customer hosting
• Password-protected staging
• Temporary subdomain
• Another approved environment

Demo Version Limitations

A demo may not include: These exclusions are documented before development begins.

• Final backend
• Production database
• Live payments
• Complete authentication
• Final APIs
• Complete admin system
• Production security
• Complete tracking
• Real customer data

Design QA During Development

I compare implementation with the approved design. The review may cover:

• Layout
• Spacing
• Typography
• Colours
• Components
• Images
• Mobile behaviour
• Forms
• States
• Interactions
• Accessibility
• Content

Responsive QA

I test the implementation across:

• Large desktop
• Desktop
• Laptop
• Tablet
• Mobile
• Different screen widths
• Different content lengths

Browser QA

Where included, I review supported versions of:

• Chrome
• Safari
• Firefox
• Edge
• Mobile browsers

Accessibility QA

I review implementation details involving:

• Contrast
• Focus
• Keyboard use
• Labels
• Error messages
• Headings
• Interactive states
• Reduced motion
• Semantic structure

Post-Launch UX Review

After launch, I may review:

• Analytics
• Conversion paths
• Form completion
• Search usage
• Navigation
• Device performance
• User feedback
• Session recordings where approved
• Support questions

Continuous UI/UX Improvement

Ongoing work may include:

• New templates
• New components
• Conversion tests
• Form improvements
• Mobile updates
• Accessibility improvements
• Product features
• Design-system expansion
• Content improvements
• User testing

Marketing websites

• Corporate websites
• Service websites
• Agency websites
• Portfolio websites
• Multilingual websites
• Local business websites

Landing pages

• PPC landing pages
• Product-launch pages
• Lead-generation pages
• Event pages
• Campaign pages

Ecommerce

• Product pages
• Category pages
• Cart
• Checkout
• Customer account
• Marketplace interfaces

SaaS and web applications

• Dashboards
• User accounts
• Settings
• Reporting
• Subscription management
• Team management

Admin panels

• Content administration
• CRM interfaces
• Order management
• Booking management
• SEO tools
• Internal systems

Travel and booking

• Tour pages
• Accommodation pages
• Search
• Filters
• Booking flows
• Customer portals

Mobile interfaces

• Responsive web applications
• Mobile-first websites
• Progressive web applications
• Mobile application concepts