Strategy & Paid MediaStrategy & Paid Media
Omnichannel Growth Strategy
Cross-channel intent mapping plus integrated organic, paid, owned, and measurement plans.
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Strategy & Paid MediaStrategy & Paid MediaIndependent SEO Tech Developer
Digital marketing analysis grounded in data
I analyze how organic, paid, email, and onsite experience interact—using GA4, GSC, and ads data to find leaks and overlaps, documented for stakeholders. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.
By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B
Service scope
Who this is for
Leadership questioning channel ROI
Post-redesign performance reviews
Brands before annual planning cycles
Service scope
What you receive
- Channel performance snapshot
- Attribution and tracking health check
- Competitive visibility summary
- Opportunity and risk register
- Executive summary (non-jargon option available)
Service scope
How I deliver this
Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.
Experience & approach
Experience & approach
I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.
Service scope
Frequently asked questions
I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.
Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.
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Discuss Digital Marketing Analysis
- 20 min intro
- No obligation
- You keep your data