Analytics & ReportingIndependent SEO Tech Developer

GA4, GSC & GTM setup you can trust for decisions

I implement and audit analytics on WordPress, Shopify, Laravel, React, and other stacks—including multilingual sites—so organic and conversion data reflects reality. Related reading: GA4 + GTM Audit Checklist I Run Before Any CRO Test. Related reading: The GSC Metrics I Put on a Board Slide (and Which I Ignore). For reference, see GA4 key events documentation. For reference, see Google Search Console performance report help.

Request a technical SEO audit See deliverables

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

Sites with broken or missing conversion tracking
Multilingual properties needing clean views
Post-migration analytics rebuilds

Service scope

What you receive

GA4 property structure and key events
GTM container with documented triggers
GSC property and sitemap alignment
Cross-domain and subdomain rules where needed
QA checklist and debug guide for your team

Service scope

How I deliver this

Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

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