Analytics & ReportingAnalytics & Reporting
GTM Tracking Implementation
Full-funnel GTM tags: forms, calls, ecommerce, scroll, video, and custom dataLayer events.
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Analytics & ReportingAnalytics & ReportingIndependent SEO Tech Developer
Server-side tracking that survives ad blockers
I implement server-side tagging—Google Tag Manager server containers, conversion APIs, and webhook flows—so marketing data is more complete and privacy-conscious than browser-only tags alone. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.
By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B
Service scope
Who this is for
Ecommerce with attribution gaps
Paid media teams needing CAPI match quality
Sites affected by ITP and ad blockers
Service scope
What you receive
- Server-side architecture diagram
- sGTM container and client configuration
- Event mapping to GA4 and ad platforms
- QA and deduplication rules
- Monitoring and alert recommendations
Service scope
How I deliver this
Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.
Experience & approach
Experience & approach
I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.
Service scope
Frequently asked questions
I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.
Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.
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Discuss Server-Side Tracking
- 20 min intro
- No obligation
- You keep your data