Analytics & ReportingAnalytics & Reporting
GA4, GSC & GTM Setup
Analytics implementation on any CMS or language—events, conversions, and Search Console property hygiene.
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Analytics & ReportingAnalytics & ReportingIndependent SEO Tech Developer
Custom reports executives actually understand
I build Looker Studio dashboards and PowerPoint narratives around organic KPIs, conversions, and test learnings—so leadership sees cause, effect, and next steps. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.
By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B
Service scope
Who this is for
Teams without in-house analytics
Agencies needing white-label reporting
Board or investor update cycles
Service scope
What you receive
- GA4 + GSC blended dashboards
- Non-brand vs brand organic splits
- Slide templates for monthly or quarterly reviews
- Annotation layer for migrations and major releases
- Documentation for self-serve filtering
Service scope
How I deliver this
Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.
Experience & approach
Experience & approach
I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.
Service scope
Frequently asked questions
I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.
Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.
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Discuss Custom Reports (Looker Studio & PowerPoint)
- 20 min intro
- No obligation
- You keep your data