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Hrayr Shahnazaryan
Website MigrationSEO & Technical
SEO & TechnicalIndependent SEO Tech Developer

Website migrations without losing organic equity

I plan and QA migrations across WordPress, Shopify, Laravel, Next.js, and custom stacks—URL mapping, redirect rules, staging crawls, and launch-week Search Console surveillance. Related reading: Technical SEO: Crawling, Indexing, and Site Architecture. Related reading: Canonical Tags: Consolidate Duplicate URLs. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

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By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • Replatforming or rebranding mid-market sites

  • Agencies needing migration SEO oversight

  • Teams that lost traffic on a past launch

Service scope

What you receive

  • Pre-migration benchmark (rankings, GSC, analytics)
  • URL mapping and redirect specification
  • Staging environment crawl comparisons
  • Launch-day and +30-day monitoring playbook
  • Rollback criteria documentation

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

Verified case studies →About Hrayr Shahnazaryan

Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss Website Migration

  • 20 min intro
  • No obligation
  • You keep your data
Request a technical SEO audit