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Hrayr Shahnazaryan
Programmatic SEOSEO & Technical
SEO & TechnicalIndependent SEO Tech Developer

Programmatic SEO without thin-content penalties

I architect programmatic page systems—data sources, URL patterns, unique value per URL, and indexation rules—so scale does not trigger quality or crawl problems. Related reading: Programmatic SEO: Templates, Data, and Guardrails. Related reading: Ecommerce SEO: Categories, Products, and Facets. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

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By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • Marketplaces and directories

  • SaaS with integration or location pages

  • Publishers templating large catalogs

Service scope

What you receive

  • Template and data model specification
  • Quality gate checklist (word count, uniqueness, usefulness)
  • Internal linking and hub page strategy
  • Launch wave plan with GSC monitoring
  • Rollback triggers documentation

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

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Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss Programmatic SEO

  • 20 min intro
  • No obligation
  • You keep your data
Request a technical SEO audit