ContentContent
Human Written Content Creation
Editorial-grade articles, landing copy, and cluster content written by a practitioner—not generic AI dumps.
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SEO & TechnicalSEO & TechnicalIndependent SEO Tech Developer
Content clusters and keyword maps that scale safely
I design topical clusters—pillar and supporting URLs, intent labels, and internal links—so content and dev teams know what to build next and why. Related reading: Content Clusters: Hub-and-Spoke Architecture. Related reading: Topical Authority: Build Depth Before Breadth. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.
By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B
Service scope
Who this is for
Publishers and SaaS blogs outgrowing ad-hoc posts
Ecommerce expanding category education
Local brands building service-area content
Service scope
What you receive
- Keyword research with intent classification
- Cluster visualization and URL mapping
- Internal linking specification
- Brief templates for writers
- Refresh and cannibalization rules
Service scope
How I deliver this
Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.
Experience & approach
Experience & approach
I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.
Service scope
Frequently asked questions
I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.
Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.
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Discuss Content Clustering & Keyword Mapping
- 20 min intro
- No obligation
- You keep your data