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Hrayr Shahnazaryan
Redirection MappingSEO & Technical
SEO & TechnicalIndependent SEO Tech Developer

Redirection mapping that survives launch day

I build redirect matrices from crawl exports and analytics landing data—minimizing chains, preserving equity, and documenting edge cases for engineering implementation. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • Migration and consolidation projects

  • HTTP→HTTPS or www canonical fixes

  • De-indexing legacy paths safely

Service scope

What you receive

  • Full URL inventory with action codes (301, 410, retain)
  • Redirect rules for server/CDN implementation
  • Chain and loop detection report
  • Post-deploy validation crawl

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss Redirection Mapping

  • 20 min intro
  • No obligation
  • You keep your data