Analytics & ReportingIndependent SEO Tech Developer

GTM tracking for every conversion that matters

I design dataLayer specs and GTM containers for complex sites—ecommerce, lead forms, phone clicks, and SPA route changes—validated before you scale ad spend or SEO tests. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

Request a technical SEO audit See deliverables

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

Ecommerce needing reliable purchase events
Lead-gen sites with multiple form types
Teams replacing legacy Universal Analytics setups

Service scope

What you receive

Measurement plan and event dictionary
GTM container build and version control export
GA4 linked event configuration
Debug and regression test protocol
Handoff documentation

Service scope

How I deliver this

Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

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