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Hrayr Shahnazaryan
Meta Pixel & Tracking SetupAnalytics & Reporting
Analytics & ReportingIndependent SEO Tech Developer

Meta Pixel setup with match quality in mind

I deploy Meta Pixel and CAPI events—view content, lead, purchase—with deduplication against browser events and documentation your paid social team can maintain. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • D2C brands scaling Meta ads

  • Lead gen with instant forms and landing pages

  • Teams with Event Match Quality warnings

Service scope

What you receive

  • Pixel and CAPI event plan
  • GTM or sGTM implementation
  • Parameter and customer information guidelines (policy-compliant)
  • Test events validation
  • Handoff to media buyers

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss Meta Pixel & Tracking Setup

  • 20 min intro
  • No obligation
  • You keep your data