SaaSCase study · SaaS
Bidygo: Global SaaS ASO · React B2B/B2C SEO & Market Plan
Over six months in production I led ASO for Android and iOS, delivered SEO optimization plans and technical implementations for Bidygo’s B2B and B2C React websites, refreshed store listings, and ran competitor research across Amazon, eBay, AliExpress, and peer apps. I packaged findings into a full digital marketing plan so leadership could prioritize conversion in highly competitive global markets. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
6 mo
Production engagement
2
React websites · SEO + tech
2
App stores · ASO
Global
Markets & brand partners
3
Search engines · G/B/Y
Full
Digital marketing plan
Bid
Price-offer product feature
GSC & GA4 metrics where client permitted
Challenge
- New production app with no mature ASO baseline on Play Store or Apple App Store
- B2B partnership site and B2C content site sharing brand story but different search intents
- React.js properties needing technical SEO that engineering could ship in sprints
- Global positioning against Amazon, eBay, AliExpress, and specialist comparison apps
- Store copy not reflecting unified catalog, bid-price workflow, and partner value
- Marketing team needed research-backed priorities—not generic growth hacks
Strategy
Parallel tracks: ASO for discovery in app stores, technical and on-page SEO for both React sites (B2B networking vs. B2C education/comparison), then competitor and channel research to anchor a six-month digital marketing plan focused on conversion in high-competition markets.
Execution
ASO · Google Play & Apple App Store
- Store listing optimization—titles, subtitles, descriptions, and metadata aligned to comparison-shopping and bid-price intents
- Keyword and creative research in AppTweak, ASODesk, Google Play Console, and AppFlow workflows
- Iteration cadence tied to production releases and market experiments
Websites · B2B & B2C (React.js)
- SEO optimization plans for partnership (B2B) and consumer information (B2C) properties
- Technical SEO implementation support—crawlability, indexation, and template fixes with Screaming Frog and GSC
- On-page and discoverability guidance for Google, Bing, and Yandex
- GA4 and GSC measurement baselines for organic landing paths
Market intelligence & marketing plan
- Competitive teardown—Amazon, eBay, AliExpress, and adjacent apps (UX, positioning, acquisition patterns)
- Full digital marketing plan—channels, messaging, ASO/SEO priorities, and conversion hypotheses for global launch
Results
Bidygo left the engagement with store listings that explain the product’s core promise—same product across markets, transparent pricing, and seller negotiation on preferred bids—and two React websites with documented SEO roadmaps and shipped technical fixes. ASO and web SEO were coordinated so brand search, category discovery, and app installs reinforced each other. The digital marketing plan translated marketplace research into actionable steps for a high-competition global category. Co-founder Vahagn Khachatryan noted the work helped the team understand how to enter the market and steer marketing toward stronger conversion—without relying on generic playbooks.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
Organic Growth Roadmaps & SEO ArchitectureDigital Marketing AnalysisOmnichannel Growth StrategyTechnical SEO AuditOn-Page OptimizationMultilanguage Website SEO OptimizationGenerative Engine Optimization (GEO)
Deliverables
- ASO optimization (Google Play & Apple App Store)
- Updated app store descriptions & metadata
- B2B partnership website SEO plan + technical implementation
- B2C website SEO plan + technical implementation
- Screaming Frog / GSC technical issue reports
- Competitor analysis (Amazon, eBay, AliExpress, apps)
- Full digital marketing plan
- AppTweak / ASODesk keyword & listing research
Tools used
Custom CMSReact.jsGoogle Play ConsoleApp Store ConnectAppTweakASODeskAppFlowAhrefsMozScreaming FrogCustom web scraper toolsGSCGA4
“Hrayr jan, good job—I appreciate your work. It helped us dive into the market better and understand how to start our marketing to get more conversions in a highly competitive market.”
