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Organic Growth Roadmaps & SEO Architecture
Organic growth roadmaps, site architecture, and quarterly SEO plans leadership can track.
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Strategy & Paid MediaStrategy & Paid MediaIndependent SEO Tech Developer
Omnichannel growth strategy with cross-channel intent mapping
I replace siloed channel plans with omnichannel growth strategy—mapping user intent across search, paid, email, and onsite journeys, then aligning SEO, content, and high-intent PPC to the same KPIs. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.
By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B
Service scope
Who this is for
SMBs without a full-time CMO
Agencies needing senior SEO strategy input
Brands entering new markets
Service scope
What you receive
- Cross-channel intent map (awareness → conversion)
- Goal and KPI framework by journey stage
- Channel strategy (organic, paid, owned, social where relevant)
- Quarterly initiative calendar with dependencies
- Measurement plan (GA4, GSC, Looker, ad platforms)
Service scope
How I deliver this
Discovery
Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.
Audit & plan
Prioritized roadmap with effort, impact, and owner (client vs consultant).
Delivery
Implementation or supervised rollout with QA checklists and change logs.
Measure
Post-launch monitoring, reporting, and iteration recommendations.
Experience & approach
Experience & approach
I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.
Service scope
Frequently asked questions
I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.
Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.
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Discuss Omnichannel Growth Strategy
- 20 min intro
- No obligation
- You keep your data