SaaSCase study · SaaS
Andava Digital: Enterprise US SEO · 36K URLs & Link Programs (NDA)
At Andava I owned SEO delivery on three U.S. accounts (24K+, 36K+, and CBD) on custom CMS and WordPress: monthly technical audits with fix recommendations, 16 new and 8 refresh content outlines per month, content clustering and internal-linking maps, and link building via Pitchbox and HARO—roughly 5–6 editorial links monthly plus 100+ paid placements over the program, with 250–350 outreach targets per cycle and daily QA across ~2,500 prospect domains. Reporting ran through GA4 and GSC. Co-founder Mushegh shaped how I think about enterprise SEO and leading motivated specialists on large teams. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
3
US enterprise properties (NDA)
36K+
Largest URL footprint managed
16
New content outlines · monthly
8
Legacy URL refresh briefs · monthly
5–6
Editorial links · monthly
100+
Paid links · program total
250–350
Outreach targets · monthly cycle
GSC & GA4 metrics where client permitted
Challenge
- Tens of thousands of URLs per domain—crawl budget and internal linking architecture before net-new content
- Regulated U.S. CBD vertical with stricter compliance and SERP volatility than generic B2B
- Custom CMS and WordPress templates with different meta, schema, and deployment workflows
- Enterprise clients expecting monthly technical findings, not one-off audit PDFs
- Link programs that must balance ~5–6 earned links with 100+ paid placements without profile risk
- High-volume outreach (250–350 sites) requiring daily prospect hygiene on ~2,500 domains
Strategy
Run monthly technical audits first and ship fixes before content or links scale. Pair 16 new outlines and 8 legacy optimizations with clustering and internal-link maps so large sites gain topical authority instead of orphan pages. Split off-page into editorial (HARO, Pitchbox, follow-ups) and paid media buying with separate QA. Report only in GA4 and GSC so U.S. stakeholders see trends they trust—no vanity metrics.
Execution
Technical & on-page · enterprise cadence
- Monthly technical SEO audits on all three properties—indexation, crawl waste, canonicals, performance, and template defects with prioritized fix lists
- On-page recommendations for high-value templates on custom CMS and WordPress
- 16 new SEO content outlines per month—intent, structure, internal links, and snippet targets
- 8 legacy content optimization briefs per month—refresh, merge, or redirect decisions backed by GSC data
- Content clustering and internal-linking maps so 24K- and 36K-page sites reinforce money URLs
Off-page · outreach & media buying
- Link acquisition and media buying—~5–6 earned links monthly plus 100+ paid placements over the engagement
- Pitchbox and HARO workflows—250–350 outreach targets per cycle, follow-ups until placement or close
- Daily review of ~2,500 prospect domains for deliverability, relevance, and duplicate outreach
- Off-page audits to align anchor mix, landing pages, and risk on the CBD and large-scale properties
Reporting & team operating model
- Monthly GA4 and GSC reporting—traffic, landing pages, queries, and conversion proxies for U.S. leadership
- Collaboration inside a seven-specialist SEO unit—shared calendars, no duplicated audits on the same templates
- Coordination with developers and account leads so technical fixes and content outlines shipped on schedule
Results
This case summarizes Andava work without naming U.S. clients or publishing their metrics. Across three enterprise sites I maintained a repeatable monthly loop: technical audit → outline delivery → outreach → reporting. The largest property exceeded 36,000 URLs; another passed 24,000—both demanded clustering and internal-link governance so new content strengthened existing hubs instead of creating duplicates. The CBD account added compliance-aware keyword and link risk reviews on top of standard enterprise SEO. Mushegh, Andava’s co-founder, was the leader who taught me advanced SEO judgment at scale—not only tactics, but how to stay motivated on a seven-person SEO bench inside a 40+ person company. He managed people as individuals: clear ownership, respect for specialist strengths, and accountability without micromanagement—a real leader, not only a manager on the org chart. That operating model is why I still structure independent engagements with explicit audit order, monthly reporting, and link programs that separate editorial wins from paid velocity.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
Technical SEO AuditOn-Page OptimizationLink BuildingContent Clustering & Keyword MappingHuman Written Content CreationOrganic Growth Roadmaps & SEO ArchitectureDigital Marketing AnalysisGA4, GSC & GTM Setup
Deliverables
- Monthly technical SEO audits (×3 properties, NDA)
- On-page & template recommendation decks
- 16 new content outlines per month (SEO-ready)
- 8 legacy content optimization briefs per month
- Content clustering & internal-linking maps
- Pitchbox & HARO outreach campaigns
- Editorial link program (~5–6 links / month)
- Paid link / media-buying program (100+ placements)
- Monthly GA4 & GSC client reports
- Prospect-domain QA (~2,500 sites / day)
Tools used
WordPressCustom CMSGSCGA4PitchboxHAROAhrefsScreaming Frog
