SEO blog — technical audits, content strategy, and field notes

SEO insights from the field

Notes for in-house marketers, founders, and growth leads working on eCommerce, publishing, SaaS, local services & B2B—updated as I ship audits and migrations.

SEO Tools

Indexing Check Tools: URL Inspection, GSC Coverage, and Bulk Lookups

How I confirm Google indexed the right URL—with URL Inspection, coverage exports, and bulk indexing APIs when launches scale past manual checks.

May 21, 2026 · 9 min read

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SEO Tools

Site Audit Tools: Semrush, Ahrefs, and Enterprise Platforms

When all-in-one site audits help—and when to ignore their scores and run a focused crawl instead.

May 21, 2026 · 10 min read

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SEO Tools

Core Web Vitals Tools: PSI, CrUX, Lighthouse, and RUM

Lab vs field CWV tooling—how I triage LCP, INP, and CLS regressions without chasing synthetic scores that do not match real users.

May 20, 2026 · 9 min read

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SEO Tools

Schema Markup Tools: Rich Results Test, Validator, and CMS Plugins

Validate JSON-LD before launch—product, FAQ, article, and local business schema—with tools that catch errors Search Console only hints at.

May 20, 2026 · 9 min read

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SEO Tools

Crawl Analysis Tools: Screaming Frog, Sitebulb, and Alternatives

How I use crawlers to find broken links, duplicate titles, redirect chains, and faceted URL explosions—plus export settings that engineering actually uses.

May 19, 2026 · 10 min read

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SEO Tools

Log File Analysis Tools: Screaming Frog Logs, Splunk, and Bot Segmentation

Server logs reveal what Googlebot actually crawled—use them to prove crawl waste, prioritize fixes, and validate robots changes with evidence.

May 19, 2026 · 10 min read

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SEO Tools

Technical SEO Tools: The Stack I Use for Audits and Monitoring

A practitioner’s map of technical SEO tooling—crawl, logs, CWV, schema, indexing, and JS rendering—plus how I combine them without drowning in dashboards.

May 18, 2026 · 11 min read

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SEO insights from the field

Indexing Check Tools: URL Inspection, GSC Coverage, and Bulk Lookups

Site Audit Tools: Semrush, Ahrefs, and Enterprise Platforms

Core Web Vitals Tools: PSI, CrUX, Lighthouse, and RUM

Schema Markup Tools: Rich Results Test, Validator, and CMS Plugins

Crawl Analysis Tools: Screaming Frog, Sitebulb, and Alternatives

Log File Analysis Tools: Screaming Frog Logs, Splunk, and Bot Segmentation

Technical SEO Tools: The Stack I Use for Audits and Monitoring

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