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Hrayr Shahnazaryan
SEO blog — technical audits, content strategy, and field notes

SEO insights from the field

Notes for in-house marketers, founders, and growth leads working on eCommerce, publishing, SaaS, local services & B2B—updated as I ship audits and migrations.
International SEO: Hreflang, Locales, and Geo TargetingTechnical SEO
SEO

International SEO: Hreflang, Locales, and Geo Targeting

International SEO helps search engines serve the correct language or regional URL to users—using hreflang, clear site structure, and localized content. Practica

Mar 15, 2025 · 12 min read

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Cloaking in SEO: Definition, Risks, and AlternativesPenalties & Risk
SEO

Cloaking in SEO: Definition, Risks, and Alternatives

Cloaking shows different content to search crawlers than to users—a violation that can trigger manual actions and long-term trust loss. Practical guide updated

Mar 12, 2025 · 9 min read

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Search Intent: Map Queries to Page Types and CTAsSEO Fundamentals
SEO

Search Intent: Map Queries to Page Types and CTAs

Search intent is the underlying goal behind a query—learn, compare, buy, or navigate—and matching it is the fastest way to improve rankings and conversions. Pra

Mar 3, 2025 · 10 min read

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Off-Page SEO: Authority Signals Beyond Your SiteOff-Page & Link Building
SEO

Off-Page SEO: Authority Signals Beyond Your Site

Off-page SEO covers authority built outside your domain—links, mentions, reviews, and brand signals—that help search engines trust your site. Practical guide up

Feb 26, 2025 · 11 min read

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Canonical Tags: Consolidate Duplicate URLsTechnical SEO
SEO

Canonical Tags: Consolidate Duplicate URLs

A canonical tag tells search engines which URL is the preferred version when duplicate or near-duplicate pages exist—consolidating ranking signals. Practical gu

Feb 14, 2025 · 9 min read

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Google Penalties: Manual Actions and Algorithmic HitsPenalties & Risk
SEO

Google Penalties: Manual Actions and Algorithmic Hits

Google penalties are ranking suppressions from policy violations—manual actions from reviewers or algorithmic filters targeting spam and quality issues. Practic

Feb 11, 2025 · 12 min read

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Types of SEO: On-Page, Off-Page, Technical, and MoreSEO Fundamentals
SEO

Types of SEO: On-Page, Off-Page, Technical, and More

Types of SEO describe distinct workstreams—on-page, off-page, technical, local, ecommerce, and AI—that together improve organic visibility without overlapping t

Feb 2, 2025 · 12 min read

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Internal Linking for SEO: Silos, Anchors, and DepthOn-Page & Content SEO
SEO

Internal Linking for SEO: Silos, Anchors, and Depth

Internal linking distributes PageRank and context between URLs—connecting pillars, clusters, and conversion pages within three clicks when possible. Practical g

Jan 25, 2025 · 11 min read

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Robots.txt & XML Sitemaps: Control What Gets CrawledTechnical SEO
SEO

Robots.txt & XML Sitemaps: Control What Gets Crawled

Robots.txt and XML sitemaps guide crawlers toward important URLs—robots for disallow rules, sitemaps for discovery and freshness signals. Practical guide update

Jan 13, 2025 · 10 min read

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Perplexity SEO: Citations and Source SelectionAI & Emerging SEO
SEO

Perplexity SEO: Citations and Source Selection

Perplexity SEO improves the odds your pages are cited in Perplexity answers—emphasizing clarity, freshness, and authoritative third-party references. Practical

Jan 10, 2025 · 10 min read

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What Is SEO? Definition, Process, and Business ValueSEO Fundamentals
SEO

What Is SEO? Definition, Process, and Business Value

SEO (search engine optimization) is the practice of improving a website’s visibility in unpaid search results by aligning technical health, content relevance, a

Jan 1, 2025 · 13 min read

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