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Hrayr Shahnazaryan
WordPress Custom Plugin CreationWeb & DevOps
Web & DevOpsIndependent SEO Tech Developer

WordPress custom plugins for SEO and operations

I build lightweight WordPress plugins—SEO helpers, bulk editors, importers, webhooks—when off-the-shelf plugins create bloat or missing features. For reference, see Google Search Central documentation. For reference, see HubSpot’s SEO marketing guide.

By Hrayr Shahnazaryan · Armenia · Remote / Global · 5+ years in eCommerce, publishing, SaaS, local services & B2B

Service scope

Who this is for

  • Agencies with repeatable client workflows

  • Publishers needing custom importers

  • Teams replacing fragile plugin stacks

Service scope

What you receive

  • Requirements and scope document
  • Plugin architecture (hooks, capabilities, security)
  • Versioned codebase with deployment notes
  • Admin UI aligned to editor workflows
  • Documentation for updates and PHP version targets

Service scope

How I deliver this

  1. Discovery

    Stakeholder interview, access to GSC/GA4/CMS, and baseline KPI capture.

  2. Audit & plan

    Prioritized roadmap with effort, impact, and owner (client vs consultant).

  3. Delivery

    Implementation or supervised rollout with QA checklists and change logs.

  4. Measure

    Post-launch monitoring, reporting, and iteration recommendations.

Experience & approach

Experience & approach

I'm Hrayr Shahnazaryan, an independent SEO Tech Developer and technical SEO developer with 5+ years across eCommerce, publishing, SaaS, local services & B2B. Engagements are hands-on—I implement, document, and report with Google Search Console and GA4 evidence, not generic slide decks alone.

Service scope

Frequently asked questions

I deliver hands-on work—briefs, configs, content, and code—unless you prefer a strategy-only engagement with your in-house team executing.

Admin access (CMS, GSC, GA4, hosting), brand guidelines where relevant, and one point of contact for approvals. NDAs available.

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Discuss WordPress Custom Plugin Creation

  • 20 min intro
  • No obligation
  • You keep your data