iGamingCase study · iGaming
Ukrainian iGaming Affiliate · Elementor LPs & Expired-Domain Pipeline
I built single-page iGaming landers in Figma and shipped them on WordPress (Elementor) for Nomad, Vavada, Casino Metropol, and 1xBet—pages built for affiliate traffic generation across white-, grey-, and black-hat tactics under agency direction. I sourced domains via GoDaddy Auction and SEO-domain sales, shifted to preselling after learning auction noise hides quality names, and handled server setup through launch myself. Research stack: Majestic, Screaming Frog, Ahrefs, Semrush, Moz, DNS lookup, and Wayback Machine. Traffic mix: Google Keyword Planner research, Google Ads campaigns, and buys on adult ad platforms—full stack from domain to live page to paid acquisition. Related reading: JavaScript SEO for Angular and Next.js: What I Fix First. Related reading: Technical SEO: Crawling, Indexing, and Site Architecture. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
4
Operator brands · landers
Figma→WP
Single-page · Elementor
15K/d
Auction domains screened
2 wk
To preselling playbook
E2E
Server setup → launch
3 hats
White · grey · black SEO
7/wk
Sites researched · designed · live
GSC & GA4 metrics where client permitted
Challenge
- Affiliate landers must launch fast per brand without a shared design system
- Expired-domain auctions look infinite (~15K/day) but rarely yield clean, relevant inventory
- Brand compliance and SERP risk across Nomad, Vavada, Metropol, and 1xBet positioning
- Need to validate domains with Majestic, Ahrefs, Moz, DNS history, and Wayback before purchase
- No dedicated DevOps—SEO owner also provisions hosting and publishes WordPress
- Paid iGaming traffic requires Google Ads plus alternative adult networks with separate creative rules
Strategy
Treat each brand as a repeatable single-page factory: Figma creative → Elementor build → preselling domain acquisition → technical QA on archive and link metrics → self-serve hosting launch → Keyword Planner-led page copy → Google Ads and adult-network tests. Document the preselling vs. live-auction workflow so the team stops burning hours on low-quality daily lists.
Execution
Creative & WordPress singles
- Designed single-page landers in Figma per operator brand—Nomad, Vavada, Casino Metropol, 1xBet
- Built approved designs in WordPress with Elementor—conversion-focused layouts for iGaming affiliate traffic
- Weekly cadence—research, design, and publish up to seven websites for rapid monetization tests
- On-page SEO aligned to each brand’s offer, geo, and compliance language
Domain sourcing · auctions & preselling
- GoDaddy Auction and SEO-domain marketplace monitoring—filters, Majestic/Ahrefs/Semrush/Moz checks, DNS lookup, Wayback review
- Screened live auction feeds (~15,000 domains/day) before learning quality names surface in preselling, not end-of-auction lists
- Documented preselling workflow after two weeks—target domains pre-release instead of bidding on exhausted inventory
Technical · server to launch
- Server setup, DNS, and WordPress publish—owned end to end from domain purchase to live URL
- Screaming Frog and tool-assisted audits on acquired domains before content went live
Traffic · research & paid
- Keyword research in Google Keyword Planner—mapping terms to each single-page angle
- Google Ads campaign build and optimization for affiliate landers
- Media buys on adult traffic platforms to feed pages alongside search tests
- Agency exposure to white-, grey-, and black-hat SEO tactics with clear use-case boundaries per property
Results
This engagement replaced a placeholder portfolio story with the affiliate work I actually ran in Ukraine: brand-specific Elementor singles, a domain pipeline that only worked once preselling was understood, and self-serve infrastructure through launch. Nomad, Vavada, Casino Metropol, and 1xBet each received pages engineered for iGaming acquisition—not generic templates. Domain due diligence combined Majestic, Ahrefs, Semrush, Moz, DNS, and Wayback so we did not park spam history on fresh creative. Paid layers (Google Ads and adult networks) sat on top of organic-ready pages, giving the agency a full-funnel test bench. Client names and revenue stay under NDA; the durable outcomes are process—Figma-to-WordPress speed, preselling discipline, and end-to-end ownership from auction tab to live traffic.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
WordPress Website CreationUI/UX DesignTechnical SEO AuditOn-Page OptimizationHigh-Intent Paid Acquisition (PPC)Server Setup (DevOps)Link BuildingOrganic Growth Roadmaps & SEO Architecture
Deliverables
- Figma single-page designs (per operator brand)
- WordPress + Elementor builds (affiliate landers)
- Expired-domain research & preselling playbook
- GoDaddy Auction / SEO-domain screening checklists
- Domain QA reports (Majestic, Ahrefs, Semrush, Moz, DNS, Wayback)
- Server setup & launch runbooks
- Keyword Planner research packs
- Google Ads campaign structures
- Adult-platform media buy briefs
- On-page SEO per landing property
Tools used
FigmaWordPressElementorGoDaddy AuctionMajesticScreaming FrogAhrefsSemrushMozDNS LookupWayback MachineGoogle Keyword PlannerGoogle Ads
“Bro, you're the best. Every week you research, create designs, and publish seven websites—that's fantastic. Your rapid monetization brought me over $150K. Thank you.”
