iGamingCase study · iGaming
Craftbet: Angular iGaming SEO · 3 Sites Indexed Without SSR
I prioritized an SEO tooling roadmap with Jira-ready specs for Angular adoption, redesigned all three sites with custom HTML/CSS homepages (one with light/dark mode), page-level creative and animated hero banners, and sitewide meta after tools shipped. I launched a subdomain WordPress blog for iGaming content, configured GSC, GA4, and GTM (15+ event triggers for auth, deposits, withdrawals, and casino play), built five affiliate landers (PHP, Laravel, Next.js, WordPress), ran licensed Google Ads, and grew Telegram and AffPapa affiliate pipelines (40+ agency contacts). All three domains are indexed with ongoing organic traffic; paid, Telegram, and affiliate channels now deliver active players across markets. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
3
Angular properties · indexed
15+
GTM conversion & game events
5
Affiliate stacks · Ads-ready
40+
Affiliate agencies · AffPapa outreach
3
Custom HTML/CSS redesigns
1
WordPress blog · LatAm & EU
NDA
Traffic & player KPIs
GSC & GA4 metrics where client permitted
Challenge
- Angular CSR with no SSR path—Googlebot and social crawlers saw limited marketing HTML
- Platform CMS lacked SEO tooling—no meta, canonical, or schema out of the box
- Three brands needing distinct creative while sharing the same technical constraints
- iGaming funnels requiring deposit, withdrawal, and game-level analytics—not pageviews alone
- Affiliate and paid acquisition needing compliant landers across multiple tech stacks
- Organic iGaming demand in LatAm and Europe with no content surface on the main app domain
Strategy
Do not block on SSR: document and ship SEO tools in priority order with Angular-specific Jira tasks, rebuild crawlable marketing surfaces in custom HTML/CSS, and park editorial SEO on a WordPress subdomain. Pair indexation with GTM instrumentation so marketing can optimize Ads, affiliates, and Telegram against real sign-up and wallet events—then scale outreach and paid once baselines are trustworthy.
Execution
SEO tooling roadmap · Angular platform
- Audited gaps versus standard CMS SEO—meta, sitemaps, canonicals, and template hooks
- Prioritized tooling backlog with adoption notes for Angular (CSR constraints)
- Wrote documentation and Jira tasks—what each tool must do, owners, and acceptance criteria for engineering
Design · three marketing experiences
- Redesigned three websites—custom HTML and CSS homepages decoupled from app shell limitations
- One property shipped light and dark mode; per-page graphic design and animated top banners for stronger visual hierarchy
- After platform SEO tools went live—meta titles and descriptions for every indexable marketing URL
Organic surface · WordPress blog subdomain
- Standalone WordPress blog on a subdomain targeting iGaming informational queries in Latin America and Europe
- Editorial plan aligned to regulated markets; internal linking back to conversion paths on main domains
- GSC and GA4 property setup; verification and baseline reporting
GTM · wallet & casino instrumentation
- Google Tag Manager container design and publish workflow
- 15+ triggers and tags—sign-in, sign-up, deposit, successful deposit, withdrawal, preferred payment method, withdrawal success
- Casino game events—which title was played, bet amount, win amount, and related engagement signals for CRM and Ads optimization
Affiliate landers · paid & partner growth
- Five affiliate landing experiences—PHP, Laravel, Next.js, and WordPress—wired for licensed Google Ads accounts
- Telegram channel prospecting via Televzr Light—outreach and networking to activate publisher partners
- AffPapa research—40+ affiliate agency contacts qualified and outreached to secure a primary partner
Results
Craftbet’s three Angular sites are now in Google’s index and earning ongoing organic sessions (exact volumes under NDA). Engineering adopted the prioritized SEO toolset without an SSR migration; marketing pages gained custom HTML/CSS, motion banners, and complete meta coverage. The WordPress subdomain carries LatAm and EU iGaming content the app shell could not host. GTM gives leadership a full wallet-and-casino event layer—deposits, withdrawals, game titles, and bet/win amounts—so Google Ads and affiliates optimize on revenue signals, not vanity clicks. Paid search, Telegram publishers, and a signed affiliate partner all feed active players from multiple countries; counts grow with budget and continuous optimization. This engagement is summarized without publishing player or revenue figures—positioning only channels and technical outcomes the stack can sustain long term.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
GTM Tracking ImplementationGA4, GSC & GTM SetupTechnical SEO AuditUI/UX DesignWordPress Website CreationNew Website DevelopmentHigh-Intent Paid Acquisition (PPC)Multilanguage Website SEO OptimizationGenerative Engine Optimization (GEO)
Deliverables
- SEO tooling priority roadmap & Angular adoption docs
- Jira epic/tasks for platform SEO features
- Three website redesigns (HTML/CSS · light/dark on one property)
- Page-level graphics & animated hero banners
- Sitewide meta titles & descriptions (post-tooling)
- WordPress blog subdomain (LatAm & Europe)
- GSC, GA4 & GTM implementation
- GTM event map (15+ triggers · auth, wallet, casino)
- Five affiliate landing builds (PHP, Laravel, Next.js, WordPress)
- Licensed Google Ads account setup & handoff
- Telegram publisher outreach (Televzr Light)
- AffPapa affiliate agency outreach (40+ contacts)
Tools used
AngularWordPressGSCGA4GTMGoogle AdsJiraPHPLaravelNext.jsTelevzr LightAffPapaFigmaAhrefs
“Hrayr, you did work none of the others covered. We worked with more than fifteen SEO specialists, but not one of them owned the technical side the way you did.”
