SaaSCase study · SaaS
Five-Site SEO Audit Bundle · Technical & On-Page Deep Reports
I delivered paired technical and on-page SEO audits for five sites using Ahrefs, Google Keyword Planner, GSC, GA4, Screaming Frog, Gmetrics, Google DevTools, and PageSpeed Insights. Every report documented where each issue lived, why it mattered, and how to resolve it. Referral Factory co-founder Kirsty Sharman led the engagement on Upwork; other properties received the same audit depth across their stacks. For reference, see Google Search Console performance report help. For reference, see HubSpot’s SEO marketing guide.
5
Websites audited
2
Audit layers · technical & on-page
Deep
Issue location + fix steps
Upwork
Referral Factory delivery
AI
Modern workflow · creative QA
RF
Referral Factory · lead client
4
Additional brand audits
GSC & GA4 metrics where client permitted
Challenge
- No shared CMS—each site needed its own crawl and SERP context
- Technical debt documented elsewhere without URL-level fix instructions
- On-page gaps invisible in a single Ahrefs health score
- Performance and CWV issues requiring PageSpeed + DevTools evidence
- Marketing teams needed Keyword Planner and GSC alignment per property
- Remote delivery via Upwork with deadline-driven milestones
Strategy
Run the same audit framework on every domain—technical crawl and indexation first, then on-page intent and snippet fit—so deliverables look familiar to each client while content stays site-specific. Pair Screaming Frog and Gmetrics with GSC/GA4 reality checks; use PageSpeed Insights and Chrome DevTools for reproducible performance findings.
Execution
Technical SEO audits (×5)
- Screaming Frog crawls—status codes, canonicals, redirect chains, indexation, and template defects
- Gmetrics and PageSpeed Insights runs with Core Web Vitals and asset-level notes
- Google DevTools network and performance captures for front-end bottlenecks
- GSC coverage, crawl stats, and query anomalies per property
- Reports structured as: issue → where it occurs → impact → how to fix → owner suggestion
On-page SEO audits (×5)
- Ahrefs on-page and competitor snapshots—titles, metas, headings, and content gaps
- Google Keyword Planner mapping—query fit vs. existing URLs
- GA4 landing-page and engagement review for priority page list
- Duplicate, thin, and cannibalization flags with merge or redirect recommendations
Client properties
- Referral Factory—referral marketing SaaS (Upwork; testimonial client)
- SiegFound
- Sias Dubai
- AListDevelopment
- Goldenline Construction
Results
Each client received a standalone technical and on-page audit pack—no cross-contamination of recommendations—written so developers could ticket fixes and marketers could adjust copy without another discovery call. Referral Factory’s Kirsty Sharman confirmed communication, deadlines, and execution quality on Upwork, including practical use of AI-assisted workflows where they accelerated research and reporting. The other four brands got the same depth: SiegFound, Sias Dubai, AListDevelopment, and Goldenline Construction. This case reflects audit-only scope; implementation remained with in-house teams unless contracted separately.
Related services
How I deliver similar work as an SEO contractor—without repeating article links from the case narrative above.
Technical SEO AuditOn-Page OptimizationPage Speed OptimizationDigital Marketing AnalysisOrganic Growth Roadmaps & SEO Architecture
Deliverables
- Technical SEO audit report (per site ×5)
- On-page SEO audit report (per site ×5)
- Issue registers — location, severity, fix steps
- PageSpeed / CWV findings with DevTools evidence
- GSC & GA4 diagnostic summaries
- Ahrefs & Keyword Planner keyword–page maps
- Executive summary per brand
- Upwork milestone delivery (Referral Factory)
Tools used
AhrefsGoogle Keyword PlannerGSCGoogle AnalyticsGA4Screaming FrogGmetricsGoogle DevToolsPageSpeed Insights
Upwork Verified“During this project, Hrayr provided excellent work—I enjoyed working with him. His communication was excellent, he met all deadlines, and he brought a solid skill set using the latest technologies, including AI. He helped the project with creativity and executed it smoothly. I enjoyed working with Hrayr and will likely have more work for him in the future. Your help is greatly appreciated!”
